The “buzz” of the year is social media, and unless you’ve been hiding in a cave you know exactly what I’m talking about. You’ve probably been asking yourself “how do i cash in on it or get a piece of the action for my business?” Many business owners get a bit off track thinking that social media is about selling and nothing more, when in fact it is more about listening to customers and customer service in its own right. Potential customers just want to know that their concerns and wants are being listened to and that they are more than just a mere pocketbook to tidy up your cash register. If you work on building trusting relationships by showing client interest away from the sales counter, this will pay off ten fold in a more educated and loyal customer base, and that is the real money you can deposit in your business as well as a healthy branded business image overall.